Comparing Microsoft Marketplace and Apple App Store

August 12, 2010 in Windows Phone 7

Developers are starting to create games and applications in preparation for the Windows Phone 7 launch at the end of the year. Some applications that I am creating would appear in an Education category if Marketplace had such a category.  The App Store has an Education category.  So I thought I would do a quick comparison of the categories available in each location.

Marketplace App Store
Games Games
Entertainment Entertainment
News & Weather: News News
News & Weather: Weather Weather
News & Weather: Sports Sports
Productivity: Time Management

Productivity: Money Management

Productivity: Task Management



Social Networks Social Networking
Lifestyle: Health &Fitness

Lifestyle: Recreation

Lifestyle: Photography

Lifestyle: Shopping

Lifestyle: More


Healthcare & Fitness


Maps & Search: Maps

Maps & Search: Local Search

Travel Travel
Business Center: Inventory

Business Center: Dashboards

Business Center: Services

Business Center: CRM

Business Center: Documents

Business Center: Data Collection

Business Center: Field Service

Business Center: Finance

Business Center: Health Care

Business Center: Manufacturing

Business Center: More

Business Center: Real Estate

Business Center: Time & Expense

Business Center: Unified Comms

Reference Reference
Books Books
Tools: Utilities

Tools: Developer Tools



At first it appeared that Marketplace was missing four more categories than it was because of its use of nested categories.  It turns out that Marketplace is more fine-grained when it comes to Business and it has a Communication category that App Store doesn’t.  But Marketplace is missing categories for Education and Medical.  I think it is a huge oversight to not have a top-level Education category in Marketplace.

Now let’s compare the Games categories between the two stores:

Marketplace App Store
Action Action
Board Board
Card & Casino Card


Education Educational
Family & Kids Family


Music Music
Driving Racing
Strategy Strategy
Simulation Simulation
Sports Sports
Word & Puzzle Puzzle


  Role Playing


It is surprising to see that App Store has 5 more categories than Marketplace with Classic being the only category that Marketplace has that App Store doesn’t.

I suspect that as more applications are developed for (or ported to) the Windows Phone 7 that developers will be asking Microsoft to add categories to Marketplace.

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