Comparing Microsoft Marketplace and Apple App Store
August 12, 2010 in Windows Phone 7
Developers are starting to create games and applications in preparation for the Windows Phone 7 launch at the end of the year. Some applications that I am creating would appear in an Education category if Marketplace had such a category. The App Store has an Education category. So I thought I would do a quick comparison of the categories available in each location.
| Marketplace | App Store |
| Games | Games |
| Entertainment | Entertainment |
| News & Weather: News | News |
| News & Weather: Weather | Weather |
| News & Weather: Sports | Sports |
| Productivity: Time Management
Productivity: Money Management Productivity: Task Management |
Productivity
Finance |
| Social Networks | Social Networking |
| Lifestyle: Health &Fitness
Lifestyle: Recreation Lifestyle: Photography Lifestyle: Shopping Lifestyle: More |
Lifestyle
Healthcare & Fitness Photography |
| Maps & Search: Maps
Maps & Search: Local Search |
Navigation |
| Travel | Travel |
| Business Center: Inventory
Business Center: Dashboards Business Center: Services Business Center: CRM Business Center: Documents Business Center: Data Collection Business Center: Field Service Business Center: Finance Business Center: Health Care Business Center: Manufacturing Business Center: More Business Center: Real Estate Business Center: Time & Expense Business Center: Unified Comms |
Business |
| Reference | Reference |
| Books | Books |
| Tools: Utilities
Tools: Developer Tools |
Utilities |
| Communication | |
| Education | |
| Medical |
At first it appeared that Marketplace was missing four more categories than it was because of its use of nested categories. It turns out that Marketplace is more fine-grained when it comes to Business and it has a Communication category that App Store doesn’t. But Marketplace is missing categories for Education and Medical. I think it is a huge oversight to not have a top-level Education category in Marketplace.
Now let’s compare the Games categories between the two stores:
| Marketplace | App Store |
| Action | Action |
| Classic | |
| Board | Board |
| Card & Casino | Card
Casino |
| Education | Educational |
| Family & Kids | Family
Kids |
| Music | Music |
| Driving | Racing |
| Strategy | Strategy |
| Simulation | Simulation |
| Sports | Sports |
| Word & Puzzle | Puzzle
Word |
| Adventure | |
| Arcade | |
| Dice | |
| Role Playing | |
| Trivia |
It is surprising to see that App Store has 5 more categories than Marketplace with Classic being the only category that Marketplace has that App Store doesn’t.
I suspect that as more applications are developed for (or ported to) the Windows Phone 7 that developers will be asking Microsoft to add categories to Marketplace.
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